Executive assessment and leadership coaching
People perform best when they’re seen clearly.
For owners, boards and HR directors facing an important decision about a leader.
I see both the person and the business. I’ve assessed and coached more than 500 leaders, and as Managing Director at Aon in Denmark I had full P&L responsibility myself.
Independent. I don’t recruit, so I have no stake in who you choose.
Organizations I have worked with: Maersk, Danske Bank, Arla, Velux, Telenor, Visma and PwC.
Services
Four situations where things most often go wrong with leaders
Research points to the same four situations. For each one, I offer a defined programme at a fixed price.
You’re down to two or three candidates. What decides whether someone succeeds as a leader won’t show until later.
Second Opinion · One candidate, two candidates ranked, or three candidates with a report straight to the board. A fixed price, agreed in advance.
- 1Clarifying the roleWhat does the role actually require?
- 2Tests and interviewADEPT-15, AP Reasoning and Views
- 3Written recommendationBrought together in one short report
What you get in writing
- StrengthsWhat the candidate brings to the role
- RisksWhat could go wrong, and when
- Fit with the roleMeasured against what the role actually requires
- RecommendationA clear conclusion for the board
82%of the time, companies fail to choose the candidate with the right talent for the job · Gallup
Book a callAn experienced leader has just started. When things go wrong, it’s rarely the strategy. It’s the culture and the relationships.
Strong Start · Five coaching sessions over 3–6 months. A fixed price, agreed in advance.
- 1Kick-off with the managerWhat needs to succeed?
- 2ADEPT-15 leadership profileTest and a conversation about it
- 3Five coaching sessionsOver 3–6 months
- 4Verbal reviewWhere does the leader stand now?
27–46%of executive transitions are viewed as failures or disappointments after two years · McKinsey
Book a callWhat used to work no longer does. The results aren’t coming, and you can’t put your finger on why.
Next Level · Executive coaching for experienced leaders. Assessment first, coaching after. A fixed price, agreed in advance.
- 1AssessmentTests, a conversation and a written conclusion: does the problem lie with the leader or with the organisation around them?
- 2CoachingFive sessions over 3–6 months on the two most important barriers
Assessment guarantee. If step 1 shows that the problem lies in the role or the organisation around it rather than with the leader, we stop there and you only pay for the assessment.
Around 50%of leaders fail, usually because of relationships · Hogan
Book a callDecisions drag on, and every department pulls in its own direction.
Collaboration and Execution · Three steps. A fixed price for a team of up to six leaders. For larger teams, we agree the scope before we start.
- 1Mapping the teamADEPT-15 and a conversation with each leader
- 2Workshop on ground rulesHow you make decisions and handle disagreement
- 3Making it stickMeeting observation and follow-up
65%of senior executives report a clash in their leadership team between functional and enterprise accountabilities · Center for Creative Leadership
Book a callJonas is calm, and he listens in a way that makes it safe to talk about what’s really difficult. He quickly saw where I was getting in my own way and told me straight, but always with respect. I lead with more clarity now, and my team feels the difference.
My approach
A test profile is never the whole answer.
A test is a good place to start the conversation. What decides whether a leader succeeds is often something you only see when you really listen. The research agrees: leaders rarely fail for lack of professional skills. They fail on relationships, collaboration and the ability to adapt.
My job is to build trust quickly, so people can be themselves and say what’s really at stake. That’s when an assessment becomes accurate, and when coaching starts to work.
Football and CrossFit have taught me that performance is rarely about talent alone. It’s about finding what each person is good at and bringing it out when it matters. That’s the core of my coaching.
I’ve run a business myself, responsible for people and the bottom line. So I know what it costs when a decision about people goes wrong.
Background
What I bring
Experience
15+ years · Aon · cut-e · CubiksNine years as managing director · Certified in more than 25 tools
- 2026 – presentHaukaas ConsultingFounder and adviser
Independent executive assessment and leadership development for owners, boards and investors. Building Team Runway, a tool for planning key hires and the cost of a mis-hire.
- 2017 – 2026AonManaging Director, Aon Human Capital Solutions Denmark
Full P&L responsibility and a team of eight. Tripled revenue from 2017 to 2023 and was named a Børsen Gazelle, a Danish award for fast-growing companies, in 2023. Member of Aon’s EMEA leadership team.
- 2015 – 2017cut-e DenmarkCo-founder, co-owner and managing director
Built the Danish business from the ground up until it became part of Aon in 2017.
- 2010 – 2015CubiksManaging Consultant
Led a team of business psychologists and the Danish assessment business, with responsibility for results.
More than 500 leaders assessed, coached or developed · 3× revenue at Aon Denmark · Board member of cut-e Denmark A/S and Aon Assessment Denmark A/S
More than 25 certifications in assessment and leadership tools. Also a certified coach.
Including- ADEPT-15
- Views
- AP Reasoning
- Leadership 360
- PAPI
- Logiks
MSc in International Business (Cand.merc.int.), Copenhagen Business School
Who I’ve worked with
Pandora · Maersk · Danske Bank · TelenorFrom SMEs to global groups
Organizations I have worked with: Pandora, Maersk, Danske Bank, Telenor, DSB, Visma, Arla, Velux, PwC
- PandoraA global recruitment testing solution, used for around one million candidates a year.
- Danske BankA programme for around 100 Indian leaders and their Danish colleagues on a shared leadership language.
Also: Maersk, Telenor, DSB, Visma, Nets, SAS, Gjensidige, GlobalConnect, Securitas, Arla, Velux, PwC and Implement Consulting Group.
About Jonas
Copenhagen · Certified coachFootball and CrossFit
My name is Jonas Haukaas and I work from Copenhagen. For more than 15 years I’ve assessed and developed leaders in Danish and Nordic companies, including nine years as managing director with responsibility for my own business and team.
MSc in International Business (Cand.merc.int.) from Copenhagen Business School. Certified coach, and certified in more than 25 assessment and leadership tools.
Sport has always been a big part of my life, from running around the football pitch as a boy to CrossFit today. It has taught me what a good team can do, and how much mindset matters for whether talent turns into results. I use that when I work with leaders.
People who’ve worked for me say I give them freedom and ownership, set the direction, and am there when they need a sounding board.
